DigitalSherpa was a fast-growing social media solutions start-up
when we had the idea to leverage the interior design blogosphere for viral branding. We had a general idea what we wanted to do: a contest with top prizes for winning bloggers. We had no idea how to stage or administer this initiative.
We turned to TMG, who had handled our ongoing branding and PR work, mainly because of
their advanced grasp of viral and social media marketing. They helped us engage top bloggers,
get the word of the contest spread around the web, administer the contest, establish rules and
judging processes, and ultimately fulfill all elements of the effort.
The contest outcomes generated significant profile enhancement for the business, generated
new business and clients, and established brand credibility in the design blogger community.
We appreciate TMG’s expertise, tactile maneuvering through the blogosphere, and professional
support that helped make our unformed idea a successful springboard for our business.