360 identify | Define | resolve process

Identify

Each client engagement kicks off with a detailed assessment of the company, the brand, the market, the audience and the opportunity. The objective is to clearly identify and define the problem at hand. We collaborate with Client management to define the scope and present a series of conclusions and objectives for the Engagement.

Objectives & Alignment

Objectives are clearly defined and aligned with the Client’s internal business goals. This stage of the process gives both us and our Clients the broad framework to develop the appropriate strategy and the benchmarks to measure progress against.

Solution Framework

We strive to make the outcome of every engagement simple and achievable. This objective drives our development of the Solution Framework. We deliver this in a collaborative discussion with the Client, and adapt and amend its aspects to accommodate the culture and capability of the organization.

Tactical Plan

Once the Objectives and the Solution Framework have been defined, we work with the Client to identify and detail a set of planned initiatives that are actionable, shareable, trackable and measurable. We customize the techniques and tools to the unique requirements of our Clients.

Execution

In the end, execution is everything. This evidenced by our long list of satisfied and recurring clients, our track record for results, and the widespread industry recognition we have received. We work with our Clients to ensure that the Tactical Plan is effective, adopted and delivering the desired results. If we identify execution gaps, we will work with the Client to ensure they are targeted and closed.

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