A highly accomplished leader in media, technology and communications, Dan brings a wealth of experience and knowledge to The McCarthy Group. From his tenure as a CEO for multiple leading digital, traditional media and marketing companies to his career as a business strategist and entrepreneur, Dan has a distinct ability to rapidly define key business drivers, the unique attributes of a developed or emerging brand, and the components of a communications strategy that will stand out, attract attention, and motivate desired action. He’s also a mesmerizing storyteller. Harnessing the power of disruptive technologies to transform a communications strategy into a business driver ignites Dan’s passions.

Previously, Dan served as Chairman & CEO of Network Communications, Inc. (NCI), the largest national publisher of local printed and online magazines for the real estate market. The company distributes more than 13 million magazines each month, representing 500 markets in the U.S. and Canada. In addition, NCI distributes its content through a world-class proprietary online network of more than 18 websites serving millions of consumers searching for a home or apartment. Prior career highlights include CEO of the Enthusiast Media company of PRIMEDIA, where Dan oversaw 110+ special interest magazines and web sites; $375+ million in revenue.

President of $75 million B2B information, publishing and event business, Cowles Business Media, serving the marketing and media industries, and EVP/Editorial Director, Communications Trends, where he oversaw product development and editorial at this specialized business intelligence and market research company covering the intersection of media and technology.

Dan is also one of the first pioneers in using social media to drive measurable results for business. He is the founder of Digital Sherpa, one of the largest agencies providing social media marketing and content services to more than 2000 small and medium sized businesses across the U.S. Dan has led the development of highly successful customer acquisition strategies on the web. He is a leading thinker on the topic of content as a driver of digital marketing strategies, with his writing quoted in a number of books including “Curation Nation”. Check out Dan’s blog, The Media Transformation, where he writes regularly about the convergence of media, technology, information and marketing.