A big blogger party wound down in Los Angeles last week that is a great example of how to leverage social media to enhance your brand.
The concept is simple: our client, Digital Sherpa, brought together a couple of hundred bloggers in the design space to talk about blogging, to meet manufacturers, to interact with traditional media outlets and to just have fun.
This is the third Design Bloggers Conference. I had the privilege of speaking at the first two. The get-together is a blast.
What’s in it for Digital Sherpa?
Well, the company provides social media and content marketing services to more than 2000 clients around the country. At the core is content, and the primary content platform is the blog.
Designers are a big segment of DigitalSherpa’s business.
By bringing together the biggest social media influencers in the design world, DigitalSherpa puts itself in the middle of a vital conversation.
The event gives the brand Authority, Intelligence and Energy.
How much energy? The #dbdc2013 hashtag was a trending topic on Twitter for two straight days.
By aligning itself with some of the biggest influencers in the design space, DigitalSherpa increases confidence among its customers, its prospects, its sales channels and its employees.
The content from the event is shared all of the web, spreading digital breadcrumbs across every social platform.
That drives new prospects, new sales, renewals and new opportunities.
When you are thinking about how to make your brand stand out, don’t just focus on your message. Look for ways to bring together the community of influencers that surround you. They will make more noise, in more ways, than you ever could, and that will do you a lot of good.
Related articles
- This Week’s Blogger Spotlight: Design Bloggers & Why I Love Them (themccarthygroup.com)
- Blogs Outrank Social Networks for Consumer Influence: New Research (socialmediaexaminer.com)
- Introducing, myDigitalSherpa: An All-in-one Internet Marketing Dashboard for Local Businesses (digitalsherpa.com)
